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Dr Venugopala Rao Manneni
Dr Venugopala Rao Manneni

Dr Venugopala Rao Manneni

Learner, Practitioner & Teacher

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Month: November 2018

Market Mix Modelling/ROI Modelling

November 1, 2018April 12, 2022
Venugopal Manneni
case studies

Objective Identify relationships between sales and various marketing activities to understand how various elements of the marketing mix combine to drive sales in a competitive framework. Approach From the client’s transnational database, we have considered the retail audit data like

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About Me

 

A doctor in statistics from Osmania University, Venugopala Rao Manneni is an experienced data analyst who has over 15 years of work experience in a diverse areas of verticals such as manufacturing, service, media, telecom, retail, pharma and education. Prior to Juxt-Smart Mandate, he has worked with reputed organizations like TNS India (Kantar, WPP) and NFO MBL and served clients across UK, France and Asia Pacific region… read more

Recent Post

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Dr Venugopala Rao Manneni
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