Month: August 2019

Objective The client was developing a new product with which he intended to gain shares of the existing market products. To help make the right kind of decisions, the client wanted to gain a clearer understanding of such issues as

OBJECTIVE A client approached us intending to know the attributes which play a major role in buying a non-luxury car and the ones that are least impactful. The objective of the study was to identify the attributes (key drivers) that