Month: July 2020

Objective: As the world is witnessing an unprecedented outbreak of mass proportions, and all of us are doing our bit by ensuring ‘social distancing’, essentially locking ourselves inside our own homes, totally avoiding social interactions. We wanted to understand what

Background: We are in the midst of a unprecedented outbreak of mass proportions.  We in India have seen have seen a series of all possible forms of lockdowns and un–lockdowns, the problem still seems  to be looming large upon us.

Client: A bank in a SE Asia   Approach An online survey conducted across 6 Asia Pacific countries: Singapore, Philippines, Indonesia, Malaysia, Vietnam and Thailand. Responses were captured psychographic attributes related to ’financial security’ , ‘savings’, ‘debt’, ‘insurance’, ‘need for