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Dr Venugopala Rao Manneni
Dr Venugopala Rao Manneni

Dr Venugopala Rao Manneni

Learner, Practitioner & Teacher

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Category: case studies

Text classification – Recommending Product based on their reviews

January 5, 2020April 12, 2022
Venugopal Manneni
case studies

Objective One of the leading retail company wanted to understand what is prompting users to recommend a certain product,  from their reviews for the given product. Approach The reviews for the product, the satisfaction score and information on whether they

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MINING CUSTOMER REVIEWS TO UNDERSTAND CUSTOMER BETTER

December 20, 2019April 12, 2022
Venugopal Manneni
case studies

Objective: For experience brands wanting to manage reputation managing and learning from data on review sites that is viewed by millions making it very important. However, collecting external data, cleaning it and making meaning out of the same is a

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Identifying which statistical concepts are applied on various research papers using Topic Modeling.

October 25, 2019April 12, 2022
Venugopal Manneni
case studies

Objective: As Statistics is being major contribution for research and it overlaps a great deal with machine learning   as well as with deep learning applications, we have developed a model in order to find out which statistical concepts applied over

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A better understanding of customer choice

August 30, 2019April 12, 2022
Venugopal Manneni
case studies

Objective The client was developing a new product with which he intended to gain shares of the existing market products. To help make the right kind of decisions, the client wanted to gain a clearer understanding of such issues as

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Determining what drives a brand’s perception, using Jaccard Analysis

August 20, 2019April 12, 2022
Venugopal Manneni
case studies

OBJECTIVE A client approached us intending to know the attributes which play a major role in buying a non-luxury car and the ones that are least impactful. The objective of the study was to identify the attributes (key drivers) that

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Gauging what works best for a brand using correspondence analysis and hierarchical clustering

July 17, 2019April 12, 2022
Venugopal Manneni
case studies

OBJECTIVE Marketers have always had to manage goals such as making their brands distinctive, making them central in their category, and understand competitors. The objective of the study was to understand how brands and a list of attributes/features are perceived

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Strategy Formulation: Looking beyond variable importance

June 8, 2019April 12, 2022
Venugopal Manneni
case studies, data science related

For businesses, while it is important to have an accurate model, an interpretable model is equally important.  Since apart from wanting to know what our model’s prediction is, we also wonder why it is this high/low and which features are

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Learning Data Science entails truly knowing how to apply it

May 9, 2019April 12, 2022
Venugopal Manneni
case studies, Learning data science

I am a practitioner, a teacher, an avid learner, and I am equally passionate about being all three. In fact, what helps me be one, is being the other two. Over the last two years, I have been teaching, training

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MINING REVIEWS TO UNDERSTAND CUSTOMER BETTER

April 30, 2019April 12, 2022
Venugopal Manneni
case studies

Challenge : For experience brands wanting to manage reputation managing and learning from data on review sites that is viewed by millions making it very important. However, collecting external data, cleaning it and making meaning out of the same is

Read more

SEGMENTATION OF ONLINE USAGES BEHAVIOR OF MATRIMONIAL SEEKERS

January 21, 2019April 12, 2022
Venugopal Manneni
case studies

One of the Leading online matrimonial services platform. The strategy team wanted a better understanding of this audience in terms of usage behavior, perceptions and attitudes; specifically, to uncover the existing segments/user groups, profile them and understand their specific needs[BP1] .

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About Me

 

A doctor in statistics from Osmania University, Venugopala Rao Manneni is an experienced data analyst who has over 15 years of work experience in a diverse areas of verticals such as manufacturing, service, media, telecom, retail, pharma and education. Prior to Juxt-Smart Mandate, he has worked with reputed organizations like TNS India (Kantar, WPP) and NFO MBL and served clients across UK, France and Asia Pacific region… read more

Recent Post

  • The Evolution of Analytics: From Hard-Coded Scripts to Conversational AI
  • Transforming Healthcare with Gen AI: Enhancing Efficiency and Patient Care
  • Harnessing Multi-Agent Systems for Innovations in Pharma and Healthcare
  • Unlocking the Future: How Multiagent Systems Mirror Human Intelligence Using Advanced AI Concepts
  • Generative AI Glossary

Stay in Touch

 

venugopal.manneni@gmail.com

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Dr Venugopala Rao Manneni
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