Background & Objective
The much-heralded use of analytics in the 2008 and 2012 by Obama for America presidential campaigns raised public awareness of the value of data and analysis in politics. This was proved once again in 2016 by Donald Trump’s victory even though he lost the popular votes.
The election demonstrated that analytics fueled by big data and advancement in computing technology was an integral part of the campaign process. It is said that the real winner of the presidential election was ‘analytics’.
Closer home, political analysts and parties are increasingly placing their faith in the power of data and analytics. It’s a new world- Adoption of analytics is a do or die!
Electoral wins are no longer about just waves.
Yes, a positive wave helps, but a WIN requires rigorous planning and on the ground effort.
Solution: : Data science can help!
Approach The below picture depicts the complete process
Benefits:
The below are the very high level benefits which will help parties at the ground level
- Micro – targeting voter segments
- Booth Management
- Creating electoral strategies
- Increasing voter engagement
- Crafting messages at local and broader level
