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Dr Venugopala Rao Manneni
Dr Venugopala Rao Manneni

Dr Venugopala Rao Manneni

Learner, Practitioner & Teacher

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The Effect of IoT data in Marketing

February 26, 2020April 12, 2022
Venugopal Manneni
case studies

Need We are all aware that machine data – from mobile apps, IoT devices etc are richer and more accurate. With the explosion of devices and data usage, we live in times of unprecedented data. The challenge is in creating

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Text classification – Recommending Product based on their reviews

January 5, 2020April 12, 2022
Venugopal Manneni
case studies

Objective One of the leading retail company wanted to understand what is prompting users to recommend a certain product,  from their reviews for the given product. Approach The reviews for the product, the satisfaction score and information on whether they

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MINING CUSTOMER REVIEWS TO UNDERSTAND CUSTOMER BETTER

December 20, 2019April 12, 2022
Venugopal Manneni
case studies

Objective: For experience brands wanting to manage reputation managing and learning from data on review sites that is viewed by millions making it very important. However, collecting external data, cleaning it and making meaning out of the same is a

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Identifying which statistical concepts are applied on various research papers using Topic Modeling.

October 25, 2019April 12, 2022
Venugopal Manneni
case studies

Objective: As Statistics is being major contribution for research and it overlaps a great deal with machine learning   as well as with deep learning applications, we have developed a model in order to find out which statistical concepts applied over

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The Analytical revolutions I have seen in my career

October 7, 2019April 12, 2022
Venugopal Manneni
data science related, Learning data science

With over 15yrs of experience in the analytics industry, I have seen the transformation it has undergone; on some aspects I would say that the change has been drastic, whereas on some other aspects, not much in terms of the

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Determining the right price of a product using Price Sensitivity Measurement (PSM) Analysis

September 30, 2019April 12, 2022
Venugopal Manneni
case studies

OBJECTIVE Getting the price of a product right is one of the most challenging issues faced by a B2B marketer. Price Sensitivity Measurement (PSM) Analysis is one of the marketing techniques for determining consumer price preferences by assessing different price-levels to

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A better understanding of customer choice

August 30, 2019April 12, 2022
Venugopal Manneni
case studies

Objective The client was developing a new product with which he intended to gain shares of the existing market products. To help make the right kind of decisions, the client wanted to gain a clearer understanding of such issues as

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Determining what drives a brand’s perception, using Jaccard Analysis

August 20, 2019April 12, 2022
Venugopal Manneni
case studies

OBJECTIVE A client approached us intending to know the attributes which play a major role in buying a non-luxury car and the ones that are least impactful. The objective of the study was to identify the attributes (key drivers) that

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Gauging what works best for a brand using correspondence analysis and hierarchical clustering

July 17, 2019April 12, 2022
Venugopal Manneni
case studies

OBJECTIVE Marketers have always had to manage goals such as making their brands distinctive, making them central in their category, and understand competitors. The objective of the study was to understand how brands and a list of attributes/features are perceived

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Data Analysis & ML certificate course (2nd batch) successfully completed at Osmania University

June 20, 2019April 12, 2022
Venugopal Manneni
Learning data science

Aeon Knowledge (in partnership with CQM, Osmania University) is happy to announce the successful completion of their second batch of “Certificate course in Data Analysis and Machine Learning”. The first batch was completed in August 2018. The participants received their

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About Me

 

A doctor in statistics from Osmania University, Venugopala Rao Manneni is an experienced data analyst who has over 15 years of work experience in a diverse areas of verticals such as manufacturing, service, media, telecom, retail, pharma and education. Prior to Juxt-Smart Mandate, he has worked with reputed organizations like TNS India (Kantar, WPP) and NFO MBL and served clients across UK, France and Asia Pacific region… read more

Recent Post

  • The Evolution of Analytics: From Hard-Coded Scripts to Conversational AI
  • Transforming Healthcare with Gen AI: Enhancing Efficiency and Patient Care
  • Harnessing Multi-Agent Systems for Innovations in Pharma and Healthcare
  • Unlocking the Future: How Multiagent Systems Mirror Human Intelligence Using Advanced AI Concepts
  • Generative AI Glossary

Stay in Touch

 

venugopal.manneni@gmail.com

www.linkedin.com/in/statsvenu

twitter.com/statsvenu

github.com/drstatsvenu

Dr Venugopala Rao Manneni
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