Objective
A qualitative study is done with the objective of understanding
- The parameters that voter thinks are important and that the party should deliver
- The perception of voters on the delivery of promises made by central & state govt.
- How voters of different parties perceive their party vis a vis other parties
- The recommendations of different party affiliations to their party for future
- The expectations from a new government, in comparison to last govt.
Methodology
Similar type of constituencies will be bucketed into 5 categories( either by geography / socio economic composition) The design will ensure a representation across SECs, Gender and Age
- Focus Group Discussions (25 Groups – 5 groups each from each of the buckets)
- 25 Depth interviews
Deliverables
Qualitative Research in Political research
